New Ideas Planning

Second video.

Um, I'm gonna kind of smush these together a little bit.

We can break them out, um, if need be, but, um, I am going to talk about your Shenanigans.

Is that good? Shenanigans, fornanigans.

Sorry, it's late, it's Friday.

Uh, you had some, um, awesome ideas and some great stuff that you shared, um, that I kind of took note of and I, I spent a lot of time with today.

So kind of looking at um your friend for 5 and the, um, looking at Uh, Followers and leadership training um questions and then uh the upcoming e-course, uh, congratulations on um almost being done with that.

I must feel good to kind of wrap it all up and it was like a good body of work just based on everything you've done for so long.

So, um, it's awesome.

Looking at it from um a technical slash uh marketing perspective.

I do want to say thank you because this is my engineering brain.

I used to, I used to be um an engineering drafter, so my engineering brain loves to take these.

Multiple pieces, um, and, and look at how they overlap with everything else.

So you, you, you work that, um, work that muscle, so I appreciate it.

This was, this was a lot of fun to kind of look at and think through.

Um.

Off the bat, let's talk about getting you.

A newsletter rolling, um, or let me encourage you to get that going.

Um, I know that you don't want to be really big on socials, uh, but we did talk about um some kind of targeted engagement and community interaction, which I think would be incredible, because that's going to drive, I think some opportunities with the initiatives that you have going.

So I'm gonna open my notes here and I'll go through them.

As I have them logged, so, uh, and I'll send the, I'll drop a link below in here as well.

I kind of made some some notes that original notion board, um, I'll I'll drop the link to to those as I made the the notes in there and it'll probably make more sense.

Later on, but um.

Fran for 5.

Love this.

Um, my suggestion, um, overall would be a slight tweaking of the value proposition, and I'll tell you why.

Uh, this is going to make it very easy to repurpose in newsletter or in pop-ups or uh even in targeted social groups for you to invite people to do this without it being um sales pitchy.

And you turn it into a uh an opportunity.

So solving pain points and things like that.

I have some um kind of just very specific kind of notes about um some, some tweaks that you could do to um the the page lead in and maybe something that you could add um like a list of uh pain point questions or what ifs kind of thing.

So, um, I think.

That really opens you up to have a real reason to start um.

Engaging or even just planning content like this kind of stuff doesn't need to be um incredibly um off the cuff, right? Um it's, it's, you can, you can take the concept and reuse it in different places um and it can be spontaneous.

You're like, hey, I'm working on this thing, you know, I, I wanna make um coaching accessible.

To, to leaders and and the people that need it, and the people that you talk to all the time.

So, uh, you know, hey, help me test this out, right? So, um, it, it's a natural segue for you to maybe kind of start that path, uh, that, you know, you kind of need to do or maybe want to do but aren't, you know, it it doesn't need to be incredibly formal, right? Like, so this is, this is the, the platform for uh you'd be able to start those conversations.

I don't know if there's a time limit on this thing.

Oh my gosh, you may fall asleep.

Uh The next bit.

Um, The looking for trainers licensing, um, you mentioned something about not just wanting to send them a video file.

Um, I, I agree, and I think that um we can create a very nice um page or subset of pages.

Um, there are some questions though that are, uh, we can, we can talk through, right? Uh, just some things that Your decisions or how you'd like to see this managed, will dictate the proper solution technically for you to be able to do so.

I don't know how much you want hands-on things.

I don't know how much you want to be able to um to track some certain things.

Uh, one of the bigger questions that I had was, um, if you're going to give them this material.

Um, are you going to update it? And if so, then you want to control the update source, um, but also for, uh, and not just for the informational integrity but also your brand integrity, whether you brand it as yours or not, um, with the purchaser.

uh, so, uh, just kind of some, some questions like that and how do you want them to access it, uh, is this gonna be a yearly licensing fee kind of thing? So there's, there's some stuff in in that link that I'll share that.

Um, the The intention and the purpose of it, um, will overlap with how you want to manage it, and we can make it easy.

I mean, there's, there's some tools um that just kind of popped into mind while you were Um, while I was looking uh at, at what you have and I think totally doable.

But you do need to have some, uh some ground ideas around and ground rules for them.

I think as far as using it and accessing it.

And then if you don't care, then that makes things easy, but if you do, then we'll, we'll build in those guard rails.

Um, so there will be questions in there.

Again, we can, we can talk through all this, um, but just to get your brain.

Going, um, the last thing keep saying.

Um, Keep saying um it's very late.

I apologize again.

Last thing, uh, the educational course, on demand e-course, you asked about.

Corporate licensing.

Newsletter, socials, a slight tweak in repositioning.

I really think that um this This is the same with with the 55 for Fran, um, could be.

A natural entry point for you to instead of.

Offering coaching to leaders.

Now this is your corporate product, right? So you have a natural segue to solving a pain point.

The biggest thing, and you work with with leaders all day, so you probably know this as well, but one of the things that I've taken away over many years of talking to C-suites and and non-Csuites alike.

It's gotta be an investment.

I really do think you can get the corporate licensing deals, but it has to be tweaked and positioned as an investment for C-suite, and whoever makes those decisions to say that they are either um proactively approaching a problem of hiring millennials, or maybe you bring up to them that they don't know that they're, they've got a problem that this could help you with, or um something of that nature.

Uh, so, I think That slight tweak again, and just the positioning, but also you have a you have a user base, you have a history, you already have um people that you've spoken to, thousands of people have heard you talking, you probably have connections that if you would stop and I would say, hey, who with with three companies off the top of your head.

Um, would be perfect for this.

Uh, and who would you, who would you target? Who do you think needs this kind of thing? If you could give me 3, then we now have a persona, a user persona to kind of go after.

And this is where the social, the, the newsletter, the, the email drip campaigns kind of come in and you can do that again with without having to be pitchy or salesy, so, um.

Totally doable, but also same thing.

There's a list of questions, right? Um, how do we handle ongoing licensing, um, what about, um, is it pay per seat, uh, pricing and, um, company-wide license, just internal like do that.

So all these kinds of um little details that will also drive the, the technical decisions, um, so, and again with all of this metrics.

We can track conversions, we can track success, we can do AB testing, that kind of thing too.

So, um, I hope that was kind of what you're asking for.

Um, if I went too far in the lane, let me know, um, but I think That this is an opportunity to kind of overlap uh some of the um.

Outstanding other conversion marketing things as well that were kind of sitting in that assessment matrix, so.

Talk next week.

I hope you have a wonderful weekend.

I hope you got home safe.

You had a great conference and rested and all that good stuff, so, um.

Talk to you soon