Kimberly Lipari Follow up

Hey, Fran, I hope this finds you well.

Um, I Just left a reply on the menu, uh, task, uh, or message that we have gone back and forth.

Um, I am making a new one, for, uh, some stuff I want to throw at you.

Uh, in the spirit of the, uh, kind of pitch that you had gotten and some of the changes, your mention of, uh, we have a great brochure site now, it's time to, to make some, um, Make some sales or get some traction.

I started probably a week or two ago, kind of just throwing a bunch of like notes, files, tasks, uh, things all together and kind of crunching them, uh, in, uh, in an agent that I've built to, to kind of help organize bigger, bigger problems.

There is, uh, or bigger projects.

It's not a problem.

Uh, we have, uh, a lot of different things that have changed and moved and kind of started out in a, in a direction.

I feel like you're, you're really honing in on what your vision is.

So, all that said, I'm gonna throw some things at you.

The, um, There's just a lot that went into, uh, into creating some of the docs that I'm gonna attach, so none of it is, um, concrete, right? Like this is not, um, a, uh, a hardcore milestone format kind of thing, but I'm wanting to give you a vision, I guess, um, and trying to bring together.

visual components, words, experience, uh, and, and all those things, uh, that's kind of the best way I could, I could do it.

Uh, and hopefully, it makes sense.

You let me know if it doesn't.

Um, but there are going to be a couple of documents, um, that I'm gonna attach below.

I will have a Kind of what's called a strategic assessment, just kind of a um an overall um look at.

The, uh, customer journey, so.

A bit um.

More relevant to uh what the, the content pitch that you got was talking about the What does Fran do, uh, when people land on your site? Uh, what do they, what do they see about you? What are they looking for? What is the, like, how do I understand you from, from get-go? So, uh, kind of a, kind of a take on that, uh, and some discussion.

It's wordy and, and docs and, and, uh, but Hopefully, it helps to get the, get the, the bigger picture uh across.

And then, um, after that, there will also be, it's called a transformation pitch.

I didn't want to spend it.

I've already spent so much time trying to just get all these things in one place.

I didn't want to nitpick over, um, over wording and whatnot.

So I just kind of, I kept some of the stuff as is, uh, cause you've been so patient, uh, and thanks for waiting on me.

Uh, and This is uh kind of a, a talk through of a mockup that I'm also going to attach.

It's not visually branded for your stuff, you'll see it next to yours, but, um, hopefully it gives you kind of an idea.

Of the sections that would be kind of get me into the salesy, um, layout kind of thing, but, uh, kind of hitting some of those best practices for CTAs, um, calls to action, and, um, Giving the visitors.

A not only sense of who you are, but what you provide and creating some clear lanes around that.

So, then there will be a another document, it's a short one about the NA.

Uh, so, I know you have the corporate, the education, so all of these things can overlap, um, to give you the The format, the idea.

Uh, and then, of course, um, the, uh, the image files with the, with the mock-up.

So, I think.

You'll look at it, it'll probably spark some thoughts, ideas, um.

Uh, you might want to discuss.

I haven't forgotten about the, the my account, um, changes either design, but I feel like this may be, uh, could be something that we could talk about it if you wanted to.

Pivott anything.

kind of maybe work in tandem and then I'll get to the, um, getting to the, the my account stuff now.

But I think overall vision.

Um, I wanted to kind of package that and then strategy kind of stuff.

So, um, probably doesn't make much sense.

You're probably going, what in the world is she dribbling on about, but hopefully, uh, the documents attached will make some sense.

So, uh, any questions, uh, any thoughts, uh, let me know.

Again, this is just a My attempt to articulate.

Some Opportunity, uh, or a, a way to transition.

It's really hard sometimes with websites, especially when we invest so much time in our, in our own practice, uh, and, and creating these things which you've done such a beautiful job.

By the way, my PDFs are not near to the level of yours.

Um, but, um, It's, it's sometimes difficult to, to change the lens of looking through the, the visitor's eyes and Adapting to what the consumer.

Default in behavior is, um.

And showcase.

What you do.

In a way that draws people in.

Uh, so, um, anyway, a lot of all those things are, are in the docks, but Let me know.

Hope this finds you well.

Again, thank you for your patience.

I am too young to be dealing with a back issue, but I've been dealing with a back issue, so.

Moving a little slow, but we're on the up, so, all right.

Hope this finds you well